Data and Analytics
Reporting your team actually opens.
Pipelines, warehousing and dashboards built so the numbers are trusted, current and specific enough to act on.
The problem
Most dashboards get opened twice: once when they launch and once when someone is asked to justify them. The reason is almost never the chart. It is that nobody trusts the number.
Trust comes from the pipeline underneath, which is the part that gets least attention and causes every disagreement in the meeting.
This is probably you if
- Two teams report different numbers for the same thing
- Reporting is a person and a spreadsheet rather than a system
- Data arrives too late to change a decision
- You have a warehouse but nobody can explain what is in it
What we build
Ingestion pipelines
Real-time and batch pipelines that land data reliably and predictably. Our team built ClickHouse ingestion at Parallel for exactly this kind of reporting load.
Modelling and definitions
One agreed definition per metric, encoded once. Most reporting disputes are definition disputes wearing a costume.
Dashboards by audience
Operations, marketing and finance need different views of the same truth. Building one dashboard for everyone produces one nobody uses.
Forecasting and modelling
Where the question is what happens next rather than what happened, with honest error bounds instead of false precision.
Typical engagements
- Replacing a weekly manual report with a live view
- Building the first warehouse for a business running on tool exports
- Instrumenting a product so retention can actually be measured
- Demand or spend forecasting with stated accuracy
Industries we do this in
- Ecommerce
- Healthcare
- Technology
- Professional services
Questions we get
- Do we need a warehouse?
- Only if your questions span systems or your history matters. Plenty of businesses are better served by fixing one pipeline than by buying a platform.
- Which tools do you use?
- Whatever suits the volume and the team who will maintain it. Choosing a stack your people cannot operate is a slow way to fail.
- Can you work with the data team we already have?
- Yes, and usually the engagement is about unblocking them rather than replacing them.
Tell us what is slowing you down.
A short call, no deck. If we are not the right people for it we will say so and point you at who is.